Thingish Things

Campaign Ad, Wallace ’68

Written By: William F. B. O'Reilly - Jun• 08•11

Here is an ad for Alabama Governor George Wallace’s 1968 independent bid for President. It was Wallace’s fourth run for President. The first three times he ran for the Democratic nomination, but in 1968 he ran as the candidate of the American Independent Party. The anti-integration, populist governor won five states — all southern — and garnered 13.5% of the popular vote. A 1972 assassination attempt — I remember watching it on the news that night — put Wallace in a wheelchair  for the rest of his life. That experience, or maybe something else, moderated Wallace’s views, and in his final years he worked closely with African-American community groups from which he asked forgiveness.  They gave it to him. His is a remarkable story.


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