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Thingish Things

Campaign Ad, Reagan ’84

Written By: William F. B. O'Reilly - Jul• 08•11

This is the best campaign ad I’ve ever seen. It was pitch-perfect when released.  “Morning in America” was written by ad man Hal Riney, who also did the voice-over for the spot. 

I remember exactly where I was sitting when I first saw it. It actually choked me up. My then girlfriend made fun of me for it, and I snapped at her.  Ah, memories… 

I hope to live long enough to see another ad like this one feel so right. 

 

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