Thingish Things

Campaign Ad, Goldwater ’64

Written By: William F. B. O'Reilly - Jul• 19•11

There is a great New Yorker cartoon of a man belly-up to a bar confiding to the barkeep, “I miss the Commies.” He must have been an adman. 

Those little red heathens were great fodder for campaign ads like this one-minute spot for Barry Goldwater in 1964. It interchanges video clips of Soviet Premier Nikita Khrushchev predicting the Marxist overthrow of America with Leave-it-to-Beaver-style video of American students reciting the Pledge of Allegiance in the classroom. One almost expects a boy to break out with, “Golly, Beaver.  If those Reds attack us, what’s going to happen to Father O’Brien?”

The ad is crude by today’s standards, but the message is crystal clear. Gotta love this stuff. 


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