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Thingish Things

And the 2011 Tin Ear Award Goes to…

Written By: William F. B. O'Reilly - Nov• 28•11

I have nothing against fancy cars, but does anyone else feel like shooting his TV every time one of those  Lexus Christmas commercials comes on – the ones where at the end beautiful, shiny families walk outside, Labrador Retriever in tow, to discover an $85,000 car wrapped in a giant red bow parked in their circular driveway. The people, the tune, and that annoying faux-sophisticated voiceover accent may very well take me down this year.

Don’t get me wrong, I could care less if someone decides to plop down $85,000 for a vehicle, but could the Lexus people possibly be more obnoxious or tone deaf with the tenor of the ad? Sixty Minutes featured families living in cars last night; maybe it’s time for a little reality check over at Lexus, particularly when the chief political topic of the day is income disparity in America. (Sample ad here.)

I begrudge no one the fruits of his success, but I do begrudge a tin ear in advertising. Lexus wins the Tin Ear Award this year. I’ll be sticking with my Ford Focus, thank you very much. 

 

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2 Comments

  1. Daniel Suib says:

    I’m in the 1st Quarter of MNF…and I’ve seen the Lexus commercials…3 times. I can’t stand them. Do they understand how insulting it is to present late 20-early 30’s couples in that position, when most of us are trying to find enough money for food. Listen, I know there is a market for the cars, but please…that young a couple? I don’t think so….

    Sorry…just venting…

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