Thingish Things

And the 2011 Tin Ear Award Goes to…

Written By: William F. B. O'Reilly - Nov• 28•11

I have nothing against fancy cars, but does anyone else feel like shooting his TV every time one of those  Lexus Christmas commercials comes on – the ones where at the end beautiful, shiny families walk outside, Labrador Retriever in tow, to discover an $85,000 car wrapped in a giant red bow parked in their circular driveway. The people, the tune, and that annoying faux-sophisticated voiceover accent may very well take me down this year.

Don’t get me wrong, I could care less if someone decides to plop down $85,000 for a vehicle, but could the Lexus people possibly be more obnoxious or tone deaf with the tenor of the ad? Sixty Minutes featured families living in cars last night; maybe it’s time for a little reality check over at Lexus, particularly when the chief political topic of the day is income disparity in America. (Sample ad here.)

I begrudge no one the fruits of his success, but I do begrudge a tin ear in advertising. Lexus wins the Tin Ear Award this year. I’ll be sticking with my Ford Focus, thank you very much. 


You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


  1. Daniel Suib says:

    I’m in the 1st Quarter of MNF…and I’ve seen the Lexus commercials…3 times. I can’t stand them. Do they understand how insulting it is to present late 20-early 30’s couples in that position, when most of us are trying to find enough money for food. Listen, I know there is a market for the cars, but please…that young a couple? I don’t think so….

    Sorry…just venting…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.