My wife put a book on a shelf in our bathroom that I walk by every day. It reminds me of the power of words each time I see it. It is essentially a tour guide. But it’s called “1,000 Places to See Before You Die.” That name alone made it a New York Times #1 Bestseller. Presentation, indeed, is everything.
I thought of the book yesterday when reading a headline pumped out by the New York State Comptroller’s office: “New York Regains 46% of Jobs Lost During Recession.”
If I worked in the State Comptroller’s office, I’d put out the exact same headline. But still, its audacity made me smile. So much so that I’ll buy a copy, and see the news as a cup half full. (HT, E.S.)