http://youtu.be/3ujaix6ya54

Here’s an ad from President Carter’s successful ’76 campaign.  As with virtually all his spots, Carter is portrayed as the populist candidate — he is jacket-less, humble, and made to look as though he is speaking off-the-cuff to a small audience, which is never shown (contrast that to the Obama stadium rally images three decades later.)  This feel-your-pain, common-man touch got him elected.  But it didn’t fly in ’80 when Reagan eclipsed him with a message of hope.