Thingish Things

Campaign Ad, Carter ’80

Written By: William F. B. O'Reilly - Jun• 07•11

This may be the best ad of President Jimmy Carter’s unsuccessful 1980 re-election bid. From the distinct accents of the characters, one can only imagine that this targeted New England seniors. What I find most remarkable about this ad, though, is just how well it would fit into President Obama’s messaging today. Listen to the copy:  Seniors. Social Security. Medicare. But as touching as it is, doesn’t it have that Jimmy Carter downer feel? Have we ever had a more depressive candidate?

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